To name a few, top brands like Chipotle, Coca-Cola, and Calvin Klein have successfully participated in TikTok marketing campaigns to reach a new audience, particularly teenagers. ![]() Like other social media platforms, TikTok also has a community of creative influencers working with brands to promote their products and services. Depending on the content’s appeal, the right audience is easy to find, and the views and engagement will follow. Due to the app’s algorithm, users with only a few followers can share content that receives millions of views. TikTok places sellers, brands, and businesses on an equal playing field when reaching and engaging with new audiences. There is a heap of TikTok content focusing on beauty, food, beverage, home, kitchen, and even apparel products, which are all popular categories with Gen Zers. ![]() Even though TikTok appeals primarily to younger generations, it seems to retain its audience as they grow up. Sixty-two percent of TikTok users in the U.S. TikTok is extremely popular with Generation Z, which influences the content users will see on the platform. If your brand’s target audience includes anyone between the ages of 13 and 40, TikTok is the right social media platform to add to your marketing mix. TikTok is available in more than 150 countries and has been downloaded over 200 million times just within the United States. What do CPG brands need to know about TikTok? TikTok is now ahead of platforms that have been around much longer, such as Snapchat, Pinterest, and Twitter. What makes the app so attractive to users is that anyone can become a popular content creator because of the user simplicity and inclusive algorithm.Īs of January 2021, the app has 689 million monthly active users worldwide, making TikTok the seventh-largest platform in terms of users. The social media platform stands out from its competitors Youtube, Instagram, and Facebook by being an entertainment platform first and a lifestyle platform second. ![]() Users have a wealth of creative freedom to produce short videos with music, filters, hashtags, and other features. TikTok is one of the fastest-growing social media platforms globally, giving consumers an alternative version of online sharing. TikTok is a short-form video-sharing app that allows users to create and share 15- to 60-second videos on any topic. Let’s dive into an overview of the growing social media platform and 11 product trends that went viral on TikTok over the past year. If you have ever wondered why certain unexpected products have been sold out at your local Target or ULTA, the culprit could likely be TikTok. The platform has shown no mercy for consumer wallets, with countless products going viral thanks to the millions of reviews on the video-sharing social network. Raise your hand if a viral TikTok trend has personally victimized your wallet □♀️Īmong many other emerging trends, 2020 was undoubtedly the year TikTok dominated social media, and I will admit even I have fallen victim to the buying temptation that comes along with watching captivating TikTok videos.
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